- Problem
- Overseas-Vietnamese buyers can't visit Ho Chi Minh City properties in person, and distrust legacy agents after scam-heavy years. Agents burn budget on Facebook Ads with low conversion.
- Solution
- Designed an age-segmented, zero-ad content system: Facebook Groups to win trust from middle-aged buyers, Instagram Reels for peers ±10 years, Threads as top-of-funnel teaser. Paired with a Line CRM for 1:1 bilingual follow-up and contract paperwork handled with a senior agent.
- Result
- 1,000+ IG followers · 150+ Line contacts · 10+ active listings marketed across Districts 6, 8 and Bình Chánh. Referrals are now the largest lead source — zero paid-ad spend.